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Lori Ballen's story - Featured Success Stories - DrBerg

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"We catered all the huge hotel business picnics for thousands and countless individuals. We ended up having a 10,000-square-foot, customized cooking area and a wedding event banquet hall, and we owned all those huge huge inflatable bounce houses and slides and carnival video games for the kids," she continued. "We likewise had an adjacent restaurant, so we actually took it huge."Their bank accounts went big also.

"We deserved about $3. 3 million at the time. With the marketplace tanking, and a great deal of really bad decisions, we ended up broke again."So, back to work they went. Spouse entered into genuine estate in 2007 while Ballen went to work at her sibling's computer software company. Spouse Richard, however, had larger strategies for his better half and their life.

That's when she made the transfer to Keller Williams. Times have actually changed for Ballen considering that joining KW. She now supervises a group of eight who take control of while she travels the nation, mentor The Ballen Technique, her system of Internet list building. Sure, great deals of agents have actually taken to the lecture circuit, however when an agent gets practically half of her company from natural search engine result, other representatives demand to find out how they can get those exact same outcomes.

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"We were shorts sales till April of this year and we saw the shift take place here in Vegas," she described."We quickly chose that we needed a brand-new specific niche.  Read This  think in having something that you nail at a high level, so we included Summerlin (a master-planned, high-end neighborhood of 40,000 houses on the west side of the Las Vegas valley) into the mix, and Summerlin is now our something.

I asked her for some knowledge from her live classes."I teach that you never ever have to say no to other organization," she mentioned. "When you find a specific niche you can concentrate on it shows that you have some sort of specialty, and it makes you not a jack of all trades.